Ahead of the Nairobi Summit on ICPD25, UNFPA is launching This Is Why I March, a social media campaign aimed at raising awareness and stoking enthusiasm about sexual and reproductive health and rights and the Summit. The goal is to raise our voices and ask world leaders to deliver what was promised 25 years ago in Cairo.

Everyone has an important role to play – whether you're headed to Nairobi or working locally, we need your voice, your conviction, your dedication. This is why UNFPA is giving the floor to its staff, partners, influencers and friends to tell the world why we care – why we march. 

To participate, post a video on Twitter, Facebook or Instagram expressing why you march. Express what drives you, personally, in your work to advance sexual and reproductive health and rights. Begin your statement with “I march for” end with “This is why I march.”

In the text accompanying the video, use the hashtags #IMarchFor, #NairobiSummit and #ICPD25 and tag three people, challenging them to join the conversation. 

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